February 18th—[people]

61 Hawk adds Mike McKay as chief creative officer and partner to complete AI marketing offering.

Prominent Creative Director Mike McKay joins as Chief Creative Officer

San Francisco, CA—San Francisco agency 61 Hawk has officially announced that Mike McKay has joined as full-partner and Chief Creative Officer. He re-unites with long-time colleague Gary Stein, who will take the role of Chief Strategy Officer. The pairing will enable their HAWKEYE AI platform to get their clients from message to market in just three weeks. The goal of the agency is to deliver results while drastically slashing costs and time from their client's marketing efforts.

Mike McKay’s storied career includes stints at Saatchi & Saatchi LA, BBDO, TBWA Chiat Day, Goodby Silverstein & Partners and Eleven SF. Along the way he’s created some of the industry's most iconic creative work:

• Toyota Swagger Wagon

• Lyft Brand Launch

• Comcast Power Boost

• Google Cloud Know What your Data Knows

• Virgin America First Class Shoes

His creative work has been recognized with a shelf full of trophies, including Cannes Lions, Webbies, One Show Pencils, and D&AD pencils.

Mike McKay and Gary Stein began working together while at Eleven SF, where Gary ran media/comms planning and Mike was Chief Creative Officer. Their collaboration has continued since then and has now solidified at 61Hawk. 

Their agency, 61 Hawk, is focused on using AI to help companies greatly reduce marketing costs and timelines enabling brands to get from message to market in just three weeks. Together, Stein and McKay can now inject the HAWKEYE AI platform with their strategic and creative insights to quickly develop positioning, messaging by segment, and on-brand creative executions. Another facet of the HAWKEYE PLATFORM automatically diverts a portion of the money it saves to  purchase digital media for in-market messaging and creative testing. “The advertising practice is ripe for change. With HAWKEYE, we have a chance to multiply our efforts, speed the process up and get way smarter.” said Gary Stein. “And it allows us to work better with companies of all sizes who need a better model.”

McKay added: “I’m excited to be taking part in the evolution of advertising and marketing as AI transforms the world of business. 61 Hawk has leveraged AI to upend the traditional agency model to deliver exactly what clients are looking for: Speed, efficiency and most importantly, results.” 

The Hawkeye AI platform enables brands to get from message to market in just three weeks

61 Hawk is open for business and looking forward to engaging with companies of all sizes. Contact us here.

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