Let the work speak for itself.
Oh…except for the couple of details about the strategy and results behind each one.
Stresslessnessest
for Virtuo
Virtuo is a unique service that helps people move into their new homes. Trouble is, it is so unique that people don’t always quite understand it. So we created a campaign centered on the one word that described the feeling that comes from having Virtuo: Stresslessness.
The result was a video that broke through and stuck in people’s brain and the core of a campaign that stretched across multiple channels.
Instead
for PulseJet Studios
PulseJet Studios creates amazing virtual reality music experiences. They came to 61 Hawk to get people aware, engaged and excited. The challenge, though, is that there is no real way to show a VR experience on a flat screen. We came up with the positioning Indescribable and a set of ads where we, essentially, just didn’t show the experience.
The result is a campaign that does more than drive awareness—it creates intrigue. Also: done on a shoestring budget. We’ll take big ideas over big budgets any day.
Those Who Dare
for [a client we can’t name]
Our client was looking for a way to create engagement and interest for their B2B product, used in very extreme situations. We helped them develop the strategy for the campaign, but the key was a decision to focus on the buyer. We created a series of assets to bring to life a persona we called Those Who Dare.
The result was a shift in the team’s thinking from an amazing product to an amazing person who would use the product. Everything flowed from that.