A few client stories:
Throwback
for Virtuo
Virtuo partners with top home builders to provide a unique concierge service. Entering into a new market, they needed to catch this audience’s attention and engage them in a surprising way.
Our solution was to make Virtuo the future of home buying—and compel builders to make sure they were providing an absolutely modern experience. The visuals helped this B2B campaign breakthrough all the noise.
Instead
for PulseJet Studios
PulseJet Studios creates amazing virtual reality music experiences. They came to 61 Hawk to get people aware, engaged and excited. The challenge, though, is that there is no real way to show a VR experience on a flat screen. We came up with the positioning Indescribable and a set of ads where we, essentially, just didn’t show the experience.
The result is a campaign that does more than drive awareness—it creates intrigue. Also: done on a shoestring budget. We’ll take big ideas over big budgets any day.
Those Who Dare
for [a client we can’t name]
Our client was looking for a way to create engagement and interest for their B2B product, used in very extreme situations. We helped them develop the strategy for the campaign, but the key was a decision to focus on the buyer. We created a series of assets to bring to life a persona we called Those Who Dare.
The result was a shift in the team’s thinking from an amazing product to an amazing person who would use the product. Everything flowed from that.