HAWKEYE
is yourget-to-market strategy.

Most Go-to-Market plans get stuck at “plans”. Fast moving companies, ready to engage their markets don’t need a deck. They need tested, trusted plans, already shown to work and ready to scale.

That’s why we created the HAWKEYE platform. The first GTM strategy with GTM activity fully embedded utilizing AI.

Because we believe doing and learning beats sitting around and talking, every time.

Three Quick Steps. Without Big Agency Overthink.

Some companies (and their agencies) spend countless months filling white boards before making a move. Strategy, messaging, segmentation and execution and can take forever (or longer) at a traditional agency. At 61HAWK, we suspect you don’t have the patience (or budget) for that way of working anymore. Which is exactly why we created the HAWKEYE platform. It was designed to consolidate the entire agency process. The result will get you into market faster and generate demand sooner, so you can start scaling your business.

WEEK ONE:

Business research and insights gathered. Optimal customer profiles (ICP) built. Brand or product messages crafted. Segments and channel plan created.

DEVELOP

WEEK TWO:

Customized GTM assets created. Campaign ad buy employed. Real-time campaign management and ongoing optimization begins.

DEPLOY

WEEK THREE:

Messaging and creative assets tracked, monitored, and ranked by effectiveness. Real-time results delivered to client. Future growth plans recommended.

DELIVER

How AI advertising works. A breakdown:

The core of HAWKEYE is a group of deeply-experienced, award-winning advertising pros working directly on your project. (So we know exactly what to ask AI to do for us.) Then, we do it at scale and with massive efficiency. Here’s how HAWKEYE integrates AI into each step of the process.

  • Strategy Hawks directs Hawkeye to capture and summarize data about your category, competitors, trends and market outlook. Immediately understand the forces currently shaping your market and your opportunity.

  • Before any work is generated or placed, we use Hawkeye to run synthetic testing—putting creative ideas in front of virtual personas and segments to refine the ideas and be prepared for real world roll out and testing. This step massively increases our ability to scale experiments.

  • Strategy Hawks load Hawkeye with target and current customer info to identify the key trends and opportunities buried in your current data. Leverage what you already know, before engaging in expensive research.

  • Production can be massively time and resource consuming. Using Hawkeye, we are able to quickly generate several variations of assets to use in campaigns, all sized perfectly and to specifications.

  • The right message for your audience is written first by the Creative Hawks. They then take those lines and use Hawkeye to create alternatives and variations, including lines tuned to different industries and segments. Quickly scale your creative toolkit so you can hone in on exactly the message.

So affordable, we’ll pay for your first campaign.

We believe the only real way to develop a strategy you can trust is to conduct in-market testing with actual customers. Therefore, every HAWKEYE engagement comes with:

  • Accounts set-up on Google, Meta, Reddit, or other advertising platform.

  • Ad assets created with key messaging.

  • Live testing with a real, working media spend.

  • Full reporting and optimization of your buy.

  • Creative deliverables built for your Go-To-Market plan. 

Ads from recent  campaign.

AI Advertising.

The Modern World Has Arrived.

In the past, advertising and marketing practices were built for big companies, spending massive budgets to place ads on a handful of channels. Producing television commercials and multiple banners meant a lot of work, a lot of resources and even more money.

But those days are over.

Yes, channels have proliferated. But taking human strategy, production and delivery and accelerating them with AI, your results can be monitored and delivered instantly.

HAWKEYE was built by experts in strategy, media and creative who embraced a whole new way of working. One that favors real-world experimenting and learning, over never-ending meeting and discussing. And the HAWKEYE platform has been deployed for brands both big and small.

Today, HAWKEYE is ready for your biggest goals and ambitious go-to-market plans.

(Yes, even if your timelines are short and your budgets are small.)

Let’s Talk.

If you’re ready for a different kind of go-to-market strategy—one that focuses on action, results and scale, let’s talk.