Agency Change
Change Agents.

Now is the time for agency focus, with AI rising, in-housing growing, and new indies popping up everywhere.

61Hawk is the expert consultancy built to help advertising, marketing and PR agencies grow, change and win (without becoming awful).

The result? Focused positioning, engaged teams, better pipelines and stoked clients.

50% of clients are currently looking to change agencies.

Bad news about your current clients. Good news about your competitor’s clients.

We help agencies focus on maintaining and growing existing relationships while positioning themselves to capture new clients through clearer messaging, focused business planning and strategic service growth.

  • Nail your position

    Research and review of your client list to get a clear view of where you are, where you can go, and who else is there.

  • Focus Client Satisfaction

    Client satisfaction is the foundation of growth.

  • New business planning

    Using the OKR methodology.

  • Expand your offering

    Grow into other categories.

[redacted] success stories

We massively value our client’s confidentiality. Without naming names, here’s a short list of things we’ve done for agencies.

Developing data-driven media

Large media practice was drowning in data. We developed a smart pipeline and rich practice to drive efficiency and create a new service offering.

Infusing strategy into account practice

Consulting practice became more valuable by infusing consumer strategy and planning into core deliverables.

Build sustainable OKR practice for growth

Brought in OKR (Objective/Key Result) practice into new business planning to guide and manage growth and client dev.

Expand into brand experience

Helped traditional ad agency lean into brand experience by building up team and practice, cementing relationship with clients.